Case Study

Zipwhip Scales Growing Business with Azure and AWS

Workload Migration
CloudHealth has helped Zipwhip migrate 90% of their infrastructure to the cloud within 9 months
Infrastructure Visibility
Zipwhip can now analyze what it takes to run servers vs. containers while aligning costs with revenue
Risk Visualization
VMware Secure State visualizes risk so Zipwhip can easily convey the impact of changes to key stakeholders

Zipwhip, an innovative startup out of Seattle, Washington, is viewed as the texting vendor of choice for companies of all sizes. With over 20,000 customers, including well-known brands such as Farmers Insurance, Aflac, and The Medicine Shoppe, the company has been experiencing considerable growth. With Fortune 500 companies increasingly turning to Zipwhip, a move to the cloud was imminent.

Zipwhip's cloud challenges

Broad adoption by large enterprises was the key driver behind Zipwhip’s migration to the cloud. The company required a more reliable environment that could scale to meet market demand while decreasing spend. In addition, a cloud-based environment would allow Zipwhip to speed time-to-market availability of their SaaS platform, allowing them to avoid traditional procurement processes at lower costs. It is with these benefits in mind that Zipwhip moved to a multicloud environment (based on their desire to be cloud agnostic) and chose Amazon Web Services (AWS) and Microsoft Azure.

To unleash the cloud’s full potential for fueling innovation, Platform Engineer Kolby Allen did not want visibility challenges or security risks get in the way. As a result, he looked for a proven multicloud management solution that would enable him to optimize his cloud infrastructure, while also automating cloud security and compliance across teams.

Finding a solution

Zipwhip required a platform that actually analyzed data instead of simply consolidating the data. They also needed to manage their Azure and AWS environments, in conjunction with their Kubernetes container orchestration system (comprised of 13 container clusters). Further, Kolby wanted the solution to be more than just a tool for his DevOps team. It needed to be useful for other personas, including executives. And finally, the solution had to address all of Zipwhip’s security concerns.

Zipwhip chose CloudHealth by VMware and VMware Secure State. Kolby had always been interested in CloudHealth and knew it was the best choice to optimize a multicloud environment through visibility, automation, and tighter control over cloud spend. In addition, Zipwhip is relying on VMware Secure State to identify public cloud misconfigurations, visualize at-risk infrastructure, correlate cross-cloud threat activity, and automate security and compliance reporting across teams. Together, the two products form a powerful pairing that enables the company to effectively – and securely – scale its growing business. Finally, deployment was quick and required minimal ramp-up time. “The CloudHealth and VMware teams made everything simple and deployment was fast,” stated Kolby.

"We spun up so much infrastructure last year and CloudHealth has enabled us to not only see growth, but also project and optimize that growth."

— Kolby Allen
Platform Engineer, Zipwhip

The results

Since deploying CloudHealth, Zipwhip has migrated 90% of their infrastructure to the cloud within nine months. The move has allowed Zipwhip development teams to release features on an accelerated cadence, while CloudHealth has allowed Zipwhip to benefit from unprecedented levels of visibility into their multicloud environment. As a result, the company can easily keep an eye on spending and compare infrastructure costs. This includes analyzing what it takes to run servers vs. containers, while aligning those costs with revenue. “We spun up so much infrastructure last year and CloudHealth has enabled us to not only see growth, but also project and optimize that growth,” added Kolby.

VMware Secure State has also had a significant impact, allowing Zipwhip to detect vulnerabilities and threats at real-time speed, while automating security and compliance across multiple clouds.

“VMware Secure State enables us to minimize the risk of a security breach by reducing our attack surface and better protect our cloud applications and data. With VMware Secure State, we are able to visualize risk with a graph view, so we can easily convey the impact of changes to key stakeholders."

— Kolby Allen
Platform Engineer, Zipwhip

Based on the success the company has been experiencing with CloudHealth and VMware Secure State, Zipwhip is planning to expand usage. “Working with VMware and CloudHealth has been a fantastic experience. There have not been any negatives,” emphasized Kolby.