Hearst puts cloud governance first in move to AWS, Azure

CloudHealth pulls in and normalizes the usage and spend data. 2nd Watch then runs the information through its own data science engine for richer insights. In Shaffer's view, this level of scrutiny is necessary for any enterprise that wants to adopt the cloud. "If cloud's expensive for you, then you're not doing it right," he said.

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Hearst now has 80% of its IT footprint in the cloud. Its success in doing so is embodied by more agility and innovation rather than cost savings, Shaffer said. "The money out the door might be flat, but it's going somewhere else," he said.

Still, Hearst uses CloudHealth, a cloud cost optimization vendor VMWare bought in August 2018, to keep tabs on the finances.