Personalized marketing isn’t a strategy, it's a mandate.
The inception of GDPR has been grabbing headlines around the globe. The real story is not GDPR itself, but how it serves as a forcing function for businesses to rethink how they approach privacy. Marketers need to reevaluate how they nurture individual relationships and ultimately take an opt-in approach to ensure they are respecting the rights of the consumer. No more broad brushstrokes – in today’s climate, personalized marketing isn’t just a strategy, it's a mandate.
--Melodye Mueller, CMO, CloudHealth Technologies