Cloud Computing Statistics For Europe

CloudHealth Tech Staff
Published:
Aug. 2, 2019
3 minute read

Possibly the most accurate cloud computing statistics for Europe are compiled by Eurostat - the European Union’s statistical agency - which analyzes data collected from more than 1.5 million enterprises across the EU. However, even these statistics can be presented to be misleading. 

Cloud computing statistics for Europe often vary according to source, sample size, and motive. They can also be presented out of context to disguise the truth or support an otherwise flawed point. 

For example, according to Eurostat data it’s accurate to state that 45% more German enterprises now use cloud computing services than they did two years ago. This statement gives the impression of a booming cloud adoption rate fueled by one of the strongest economies in Europe.

However, when you consider that two years ago only 11% of German enterprises used cloud computing services, the 45% increase doesn’t amount to a great deal. In fact, the latest German cloud adoption rate of 16% is still five percentage points below the average across the EU (21%).

There are further issues with regard to what constitutes an “enterprise” (in this case a business with ten or more employees) and how data is collected in some member states. For example, Italy’s cloud adoption rate practically halved between 2014 and 2016, during which time global spending on public cloud computing services increased by 42%.

 

Why Some Cloud Adoption Rates for Europe are Misleading

If you’re surprised to read the average cloud adoption rate across the EU is only 21%, it’s likely because you’ve read a much higher figure elsewhere. Cloud computing statistics for Europe relating to cloud adoption rates can be based on several factors depending on the message being communicated.

Whereas our figures relate to the percentage of European enterprises paying for cloud computing services over the Internet (i.e. either in a public cloud or remote private cloud), some publications report the percentage of enterprises using cloud-based applications in their day-to-day operations.

Consequently, you’ll see much higher cloud adoption rates for Europe if a publication is reporting on enterprises using cloud-based email services (i.e. Office 365), cloud-based storage solutions (i.e. Dropbox), cloud-based accounting software (i.e. Sage), or a combination of all three.

The table below - representing the top ten EU member states by GDP - illustrates the differences between actual cloud adoption rates for Europe, and the rates at which enterprises in the featured countries are taking advantage of cloud-based applications. Of note: Europe’s most prolific user of cloud computing services (Finland - 57%) ranks 14th of EU member states by GDP.

Cloud Computing Statistics for Europe 

Country

Cloud Adoption Rate

Email

File Storage

Accounting App

Germany

16%

49%

63%

26%

United Kingdom

35%

62%

69%

35%

France

17%

61%

69%

28%

Italy

22%

85%

41%

19%

Spain

18%

69%

69%

27%

Netherlands

35%

59%

64%

55%

Sweden

48%

66%

68%

44%

Poland

8%

69%

57%

28%

Belgium

28%

57%

66%

47%

Austria

17%

55%

61%

25%

EU Average

21%

65%

62%

32%

Why You Need a Holistic View of Cloud Computing Statistics for Europe   

Without a holistic view of cloud computing statistics for Europe, you don’t see the anomalies that might make you ask questions. For example:

  • Why is Germany’s use of cloud-based email services so low, when enterprise use of cloud-based storage solutions is above average? (A: A stronger sense of protecting personal data than corporate data). 
  • Why do Italian enterprises make relatively little use of cloud-based accounting software? (A: Because Italy uses two accounting systems - IFRS and its own version of GAAP which few apps can support).
  • Why has Sweden got a cloud adoption rate more than double the EU average? (A: Because of a national policy that outsources all federal and local government IT activity to third-party service providers).

By asking these questions,enterprises are in a position to make better-informed decisions. In many ways, it’s similar to needing a holistic view of a cloud computing environment in order to make better-informed decisions about expansion, investment, and training. Only with total visibility of your environment will you be able to make accurate business decisions based on data you can trust.